Stratum is a skincare app that helps you understand your skin, build a routine that works, and monitor whether your skin is actually improving. It includes barrier analysis, ingredient intelligence, and progress tracking built around you.
We are running this survey before we build, and your answers will directly shape which features we prioritise, how we price the product, and who we build it for first. This is your chance to influence something from the ground up. We are genuinely grateful for your time.
🎁
In appreciation of your time and input, win one of two $50 Visa gift cards. You can also earn an extra entry for each friend you refer who completes the survey. More information at the end of the survey.
5 to 10 minutesFully anonymous (if you prefer, no need to input your details)No right or wrong answers
By completing this survey you agree to our Privacy Policy.
Your information is used only for product research and the prize draw.
About you
Q1. How important is skincare to you personally?
Be honest — there is no wrong answer here
Q2. How would you describe yourself when it comes to skincare?
Pick the one that fits best
Your skin
Q3. How confident are you that your current skincare routine is right for you?
Q4. Roughly how much do you spend on skincare per month?
Q5. Compared to two years ago, how has your spending on skincare changed?
The problem
Q6. What frustrates you most about skincare?
Select all that apply
0 / 200
Trust
Q7. Where do you currently go for skincare advice?
Select all that apply
Feature value
Q8. How useful would each of these features be to you?
1 = not useful at all, 5 = I would use this often
Skin health and barrier profile
A profile of your skin including skin type, barrier health, and your key concerns, built around evidence-based methodology
Not usefulEssential
AI-generated personalised routine
Sequenced AM and PM routine built around your profile, not a generic skin type
Not usefulEssential
Ingredient glossary
Evidence-based breakdown of what ingredients do
Not usefulEssential
Skin diary and progress tracking
Log your skin regularly and track whether your barrier health is improving over time
Not usefulEssential
Product audit
Log your current products and get a compatibility and conflict check
Not usefulEssential
Ingredient conflict checker
Enter two ingredients and find out instantly if they are safe to combine
Not usefulEssential
About Stratum
Q9. Here is what Stratum actually does
Read this first, then tell us your initial reaction below
Core features
Skin health and barrier profile
A profile of your skin including skin type, barrier health and your key concerns, built around evidence-based methodology
Personalised AM and PM routine
Sequenced around your profile, not a generic skin type — updated as your skin changes
Ingredient intelligence
Conflict checker, product audit, and evidence-based ingredient glossary for your shelf
Progress tracking
Log your skin regularly and see whether your barrier health is actually improving over time
What makes Stratum different
✓
Built to align with peer-reviewed skin research, not just inspired by it
✓
Product-agnostic with no brand affiliations or commission
✓
Continuously reviewed and improved as the science evolves
This is just the beginning. The roadmap is being built around what our users tell us matters most — which is exactly why this survey exists.
Does this sound like something that would be useful to you?
1 = not useful at all, 5 = this is exactly what I have been looking for
Pricing
Q10. How much would you pay for Stratum per month?
Comprehensive skin profile, personalised routine, progress tracking, and ingredient tools. Four quick questions — just type what feels true, there are no right answers.
At what price would it feel too cheap to trust?
So low you would question whether it could really work
$
per month
At what price would it feel like a genuine bargain?
Good value — you would subscribe without hesitation
$
per month
At what price would it start to feel expensive?
You would pause and think carefully before subscribing
$
per month
At what price would it actually be too expensive?
The point where you would walk away no matter what
$
per month
Q11. How do you think you would most likely use an app like this?
Select all that apply
Concerns
Q12. What would stop you from using an app like this?
Select all that apply
0 / 200
Current habits
Q13. Are you currently using any skincare apps?
Which app or apps?
How much do you like it and why?
0 / 300
What do you wish your current app did that it doesn't?
Select all that apply
0 / 200
Open questions
Q14. Is there one thing you wish existed to make skincare easier?
Completely optional
0 / 300
Q15. What would make you stick with a skincare app long-term?
What would keep you coming back rather than abandoning it after a week — completely optional
0 / 300
Almost done
A few quick questions about you
All optional — skip anything you prefer not to answer.
What is your age?
Under 18
18 to 24
25 to 34
35 to 44
45 to 54
55+
What is your sex?
What best describes your skin type?
Survey complete
Thank you. Please click below to submit your response.
Every answer goes directly into how we decide what to build first. You have helped us understand what real people struggle with, not what we assume they struggle with. That matters more than you know.
🎁
Win one of two $50 Visa gift cards. Enter your email below — one entry per person. You can also earn an extra entry for each friend who completes the survey using your unique referral link below.